Essam Kazim, the CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), added: “We are delighted to partner with Shah Rukh Khan once again for the new edition of this very special project, #BeMyGuest.
“There is no one quite like him — with his charisma, global appeal, and most importantly because he truly considers Dubai to be his second home and shares so many similarities with what Dubai stands for.
“Our video last year that saw Shah Rukh surprise and delight people in Dubai, garnered great response from across the world, but that was only the beginning of our journey.
“This time around, we continue to celebrate this strong bond by capturing Shah Rukh Khan directly exploring the city and what it has to offer to audiences across different age groups and demographics.
“We are also very pleased to work with Kabir Khan for the first time, as he has brought to life Dubai’s extensive tourism proposition, while weaving in Shah Rukh’s unique relationship with the city. We look forward to sharing this series with our global audiences and the international diaspora as well as the wider global fanbase of Shah Rukh Khan.”
Director Kabir Khan is known for films such as Kabul Express, Ek Tha Tiger and the 2015 mega-hit Bajrangi Bhaijaan.
“It’s been an absolute dream come true to work on this campaign with such power house names,” he said.
“I have always aspired to work with Shah Rukh, the charisma he brings to every shot is admirable, while Dubai has been one of my favourite cities to visit. In these films, we’ve done our best to capture the essence of Dubai, from its stunning locations to its welcoming hospitality. After working so closely with both Dubai Tourism and Shah Rukh Khan, I can confidently call Dubai my home and cannot wait to be back.”
The first #BeMyGuest video, which debuted last year, has garnered more than 45 million views across multiple social media channels.
The video also reached No 3 on YouTube’s worldwide trending list within 48 hours of its launch and became one of the top 10 most viewed videos on the website globally in December. It also won the Grand Prix, as well as first prize in the Tourism Destination category at the International Tourism Film Festival held in Riga, Latvia.